Here are a handful of the ads I've written for and landed over the years. When writing to or scoring an ad, sometimes we the writers don't have access to the final picture. Sometimes we have animatics to work with (basically a story board with minimal animation), because timing is everything when you're working in a 30 second block. Sometimes we don't have animatics and are working strictly to brief. Either way the ad world is fast paced with extremely quick turn around times